Howdy, I’m Cass -

a marketing specialist passionate about growing small businesses through heartfelt copy, visual storytelling, & data-driven strategies that captivate customers and drive sales.

Currently working at Barlow Flower Farm and open to new opportunities in CO, VT, NY, and ME.

View my entire portfolio here.

Skills & Experience

  • E-Commerce

    Experience in all aspects from merchandising, inventory management, fulfillment, content management, research & analysis. Specializes in e-commerce marketing.

  • Copywriting

    Skilled at writing for a range of audiences. SEO, emails, social media, blog posts, long-form articles & content, digital & print advertising, scripts for short and long-form video.

  • Email Marketing

    Almost a decade of managing lists & creating engaging campaigns. Proficient with a variety of ESPs: MailChimp, Klaviyo, Constant Contact. Segmenting, automation, retargeting - all of it.

  • Social Media

    Chronically online, in a good way. Experienced in creating calendars and producing/managing content for campaigns across channels: Instagram & Facebook (Meta), X, TikTok, Youtube, Pinterest. Skilled in paid social advertising.

  • B2B & B2C

    Different needs for different audiences. Experience reaching both businesses & consumers through tailored 360 messaging through a variety of channels.

  • Design

    Self-taught and proficient in Adobe Creative Cloud. Experience in creating designs for print, packaging, and digital platforms. Also familiar with designing for retail and POP.

  • Data Analysis

    Simply put: data drives decision-making. Skilled in data analysis and reporting to inform strategy planning and forecasting. Expert in translating data points to communicate with leadership and clients.

  • Digital Advertising

    Deep understanding of search engine optimization and search engine marketing. Experience with Google Ads, Search Console, as well as paid advertising (social media, display, search, affiliate, video),

  • Event Management

    Ran a popular Winter Makers Makers Market from 2019 - 2025. Handled all coordinating of vendors, securing payments and insurance, physical layout, and marketing for the event.

Drop Me A Line

Let’s collaborate!