Howdy, I’m Cass -

a marketing generalist passionate about growing small businesses through heartfelt copy, visual storytelling, & data-driven strategies that captivate customers and drive sales.

Currently working at Barlow Flower Farm.

Skills & Experience

  • E-Commerce

    Experience in all aspects from merchandising, inventory management, fulfillment, content management, research & analysis. Specializes in e-commerce marketing.

  • Copywriting

    Skilled at writing for a range of audiences. SEO, emails, social media, blog posts, long-form articles & content, digital & print advertising, scripts for short and long-form video.

  • Email Marketing

    Almost a decade of managing lists & creating engaging campaigns. Proficient with a variety of ESPs: MailChimp, Klaviyo, Constant Contact.

  • Social Media

    Ever-changing and ever-necessary. Experienced in managing, creating content for, and executing social media campaigns across several channels: Instagram, Facebook, X, TikTok, & Pinterest.

  • B2B & B2C

    Experience reaching both businesses & consumers through tailored 360 messaging through a variety of channels.

  • Design

    Self-taught and proficient in Adobe Creative Cloud. Experience in creating designs for print, packaging, and digital platforms.

  • Event Planning

    Ran a popular Winter Makers Makers Market from 2019 - 2025. Handled all coordinating of vendors, securing payments and insurance, physical layout, and marketing for the event.

 

Drop Me A Line

Let’s work together!